Keith Rowe

Introduction What if you built a Web site and nobody came? Or they came once and forgot to check in again to see all the latest stuff you built? One of the problems with the Web is that it has been hard to get people to become regular users of your site. You're either on the Favorites List or you're not. And even if you're there, there's no promise that people will think to call up your site each day. Push technology allows you to reach back out to individual users and give them content without them remembering to come and look for it. If you do it right, you'll also remind them to come back to see the rest of the great stuff you've been working on. Push technology has been around for a few years on the Internet. PointCast delivered the first broadly successful solution in 1995. They created a custom Internet application that ran on the user's machine and pulled m... (more)